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DVDplus discs ENABLE recording companies to distribute the recorded work as well as the video clips and artist information, previously distributed free of charge as 'promotional ' material. This provides the recording company with financial returns on PROMOTIONAL MATERIALS. Showcase current videos, PLAY audio tracks, PROVIDE biography information, photo gallery's, interactive marketing initiatives and web links.


Using DVDplus, the film industry can RE-IMAGINE legacy releases and back catalogues to provide the consumer with a higher value product, I.E. bundle film soundtracks with film content and position the product at a premium price.


DVDplus ENABLES games publishers to bundle music soundtracks or licensed movies with the games that inspired them, ENHANCING AND EXPANDING THE GAMING ENVIRONMENT.


Software developers CAN utilize the DVD side of the disc for visual aids OR tutorial components. For example, new software can be released with a video tutorial for the product.